“I am extremely pleased to share with you the news of our rebrand to Mannok and to unveil our new visual brand identity.
We have had a period of transition for the last 5 years, a time when we have invested heavily in the company, focused on people and skills development, growing the business in the most sustainable way, and enhancing our products and service offerings. This has brought us to a point where this company is now in the strongest position since acquisition in 2014, an achievement which would not have been possible without the ongoing support of our customers, our people, and the wider construction industry.
I can assure you that under our new brand, we will continue bringing you the same quality of products and service you have come to expect from us, under the same ownership and management. With that, we offer you a renewed commitment to bring more innovation and more product lines, with a continued focus on environmental leadership, and the people and communities which support our business.
On behalf of myself and all the senior management team, I want to take this opportunity to thank you sincerely for your contribution to and support of our business. We look forward to continuing our relationship with you on our future journey as Mannok.”
Liam McCaffrey, Mannok CEO
Our new name, like the company itself, is deeply rooted in the region of Cavan and Fermanagh. The word is derived from the gaelic Fear Manach – the origin of ‘Fermanagh’– meaning “People of Manach”. It reflects our enormous pride in our place – our near-50-year heritage, our quality products, and especially, our people.
The name Mannok recognises two of our most valued strengths: our people, the backbone of our organisation and the power behind our successes; and the places and communities where we live and work, from the heart of our business in Fermanagh and Cavan, to every town and village where we have a presence in Ireland and the United Kingdom, the places we all call home.
Acknowledging the crucial role our people and communities play in driving our business forward, we are now respecting the responsibility we have to them by making it part of our name.
We believe the name Mannok is a breath of fresh air in the market. Not only is it memorable – an important consideration for a growing brand – it offers our customers down-to-earth honesty, strength and reliability.
Visually, our new logo combines strength with a deceptive simplicity: dynamic shapes combine to form a unique ‘M’, reflecting the different elements of our organisation that work together to create something more than the sum of its parts.
Our colours were chosen to represent our strength, our energy and our optimism. The colours contain a strong environmental green element– in keeping with our commitment to the environment, and our promise to be environmental leaders within our sector.
Our name is a symbol of our company. We believe it is also a symbol of our commitment – to our customers, our communities, and to each other.
Together, we will make Mannok one of the most trusted brands in our industry.